Zoe Bayliss Wong

With shrinking budgets and increasing uncertainty, trying to balance sustainable goals with commercial reality is harder than ever. Is there money to be made whilst reducing the world’s environmental and social problems? How can we do this in a meaningful and authentic way? This talk covers how sustainability can become a true commercial lever for consumer business, rather than an optional obligation.

Already the largest generational cohort in the world, GenZ will soon become the largest consumer group too. But how does this generation of digital natives differ to their predecessors and what are the new drivers reshaping the way we will buy things, make money and interact with each other? Having a social media presence is not enough. This talk explains the key success factors when it comes to engaging this next cohort of customers and the hidden pitfalls to avoid.

Who is responsible for making retail sustainable, consumers or companies? Circularity alone can’t save the planet and consumer demand is only one element of the solution. We must add social and sharing elements to the way we consume. The future of sustainable commerce lies at the intersection of consumption, social community & a circular economy. This talk outlines the evolving path to purchase and a new model emerging from the advances in technology and social awareness.