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From starting life in care, to joining the army, to becoming the Founder and CEO of Brand Advance within the UK, France, and now the US.
Chris is the CEO and founder of Brand Advance, a company that connects brands with diverse audiences globally. Through insights, media, and creative strategies, Brand Advance aims to authentically engage all communities. Chris has a remarkable background as a diversity advocate, having experienced a challenging childhood bouncing around care homes before joining the army at the young age of 16. After getting married and having two children, Chris decided to transition from a life in the military to a career in advertising.
The catalyst for this change came when Chris, who identifies as gay, realized that much of the advertising industry did not effectively speak to his teenage children or the diverse communities they belonged to. This realization, combined with the fact that Chris has a son of mixed race and a daughter who is white, inspired him to create Brand Advance. The company's mission is to bridge the gap between advertising and underrepresented communities.
In addition to his role at Brand Advance, Chris is also the director of diversity and inclusion at OUTvertising, an advertising industry lobbying group. With his extensive experience and expertise, Chris is not only a brilliant speaker and coach but also a valuable resource for companies seeking advice on inclusion and the importance of diversity within their brands.
If you're looking for an inspirational voice to address your team or provide sage advice on inclusion, Chris is the perfect choice. It's time to level up with Chris and embrace the power of diversity in your company and brand.