As the founder of The Unmistakables, an award-winning consultancy specialising in diversity, Asad’s mission is to help organisations to create more inclusion and equality. Asad is a true trailblazer in his profession and has grown a firm reputation for speaking out about how to make diversity everyone’s business. Along with an enviable list of award-winning work for big names including HSBC, Netflix, Expedia, Freeview and TK Maxx, Asad has also volunteered as the Director of Communications for Pride in London in 2018 and 2019 and is currently a board trustee for akt - the LGBT+ homelessness charity.