We all want to build great relationships, though sometimes it's hard to develop rapport and gain the trust of others. Discover the expert insight from Anna Machin on the art of building effective relationships both at work and home.
Anthropologist Anna Machin's work delves deep into the essence of human nature. Through her keen observation and insightful interpretation, she unravels the intricacies of our actions and motivations. Specializing in the science of relationships and human social behavior, Machin explores the bonds between lovers, parents, children, and friends. Her approach combines traditional anthropological techniques with cutting-edge advancements in neuroscience, genetics, and psychology, allowing her to uncover the fundamental drivers of our behavior.
While her research on human relationships and social behavior has broad applicability, Machin's expertise as an anthropologist also holds great value for businesses seeking to understand their staff, customers, and consumers. She has collaborated with numerous national and international companies, providing them with training, research, and consultancy services. Through bespoke research, reports, and tailored workshops, Machin actively contributes to these businesses' marketing campaigns by offering insights and understanding gained from her anthropological perspective.