Sir Ian is a highly esteemed Scottish former rugby union player and coach who has transitioned into a well-respected ITV pundit. With his extensive experience in the field of sports, he offers motivational talks on teamwork strategies and imparts knowledge on how business professionals can excel in creative leadership. Sir Ian is known for his exceptional leadership abilities and being a sports branding specialist. He possesses valuable insights into the growth and development of the British and Irish Lions brand, which has now become one of the most prominent names in the world of sports.