Fusing 20 years experience on the creative frontline as a multi award-winning copywriter and creative director at Wieden + Kennedy, M&C Saatchi and Clemenger BBDO, with over a decade coaching and mentoring some of the sharpest, smartest, most prolific creative brains in the world, Matt has the psychological tools, techniques and BS-free knowledge, wit and wisdom you need to ignite, amplify and sustain the kind of creative life you never want to escape from, full of courage, confidence and ferocious curiosity. With no fluff, filler or New Age codswallop.